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For the good influencers of today and tomorrow, the secret lies in understanding
we cannot change people's minds.

But we can influence their behavior when we
learn how the mind works. 


Zoe Chance helps great people become more influential. She’s an assistant professor of marketing at Yale School of Management, where she teaches one of the school’s most popular electives, Mastering Influence and Persuasion (aka "Doing Uncomfortable Things That Make You a Better Person"). Zoe delivers keynotes and influence workshops internationally and works with Fortune 500 firms and leading nonprofits.

Her research has been published in top academic journals like Proceedings of the National Academy of Science and Psychological Science, and covered in media outlets like The New York Times, The Wall Street Journal, The Economist and the BBC. Google uses her behavioral economics framework as the basis for their global food policy, to help employees make healthier choices by accident. And Zoe's TEDx talk, How to Make a Behavior Addictive, has been viewed over 500,000 times.

In 2017, Thinkers50 named Zoe one of the top global management thinkers to watch. Prior to Yale, Zoe managed a $200MM segment of the Barbie brand at Mattel, acted on stage and film, and earned her bachelor's from Haverford College, MBA from USC, and doctorate from Harvard Business School.


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